Publicists are communication and promotion specialists. They help promote
a variety of clients, including book authors, musicians, movie or television
celebrities, special events or productions, businesses, organizations and
more.
Publicists must have strong communication skills, especially writing skills.
They prepare press kits and press releases. They are always in contact with
people in the media who are willing to print or broadcast their material about
the client they represent.
Publicists are required to solve problems, research and make important
decisions -- sometimes on a moment's notice!
An outgoing personality, self-confidence and enthusiasm are all assets
for a publicist. A healthy sense of competition and flexibility are also considered
excellent qualities.
Some publicists, such as literary publicists, are called "niche publicists"
because they only work with certain clients, such as published book authors.
In the entertainment industry, a unit publicist makes sure the media are
aware of a movie or television production by sending out press releases, arranging
interviews with cast members and crew, preparing media kits or arranging set
visits.