Like many publicists, Leann Phenix found her way into the profession through
an indirect route -- specifically, print journalism, traditional advertising
and public relations.
"I have a fascination with the media and the power it has," says Phenix,
who founded her literary publicist firm in Austin, Texas, in 2004. "Media
is the most powerful force on the planet."
Phenix's firm is what is called a "niche publicist," meaning that she works
her magic in one particular field of interest -- promoting authors and their
books.
Literary publicist Patricia McLean says work hours range from 50 to 75
hours per week, depending on whether the publicist works with a company or
owns a business.
Being on call is common. "You can never stop working -- it's the nature
of the business," McLean says. "You're basically on call, like a fireman."
Phenix works what she calls "an intensive day with long hours," up to 10
hours at times. Then there are book signings on evenings and weekends as well.
Film publicist Bram Eisenthal says his job rewards him with flexibility.
"Some days last three hours if I feel like playing, like on a nice summer's
day, and others last 15 hours. I really enjoy the flexibility I have working
for myself."
Dick Delson, a veteran publicist in the entertainment industry, says this
job is about "who you know and the relationships you establish."
Connections in the entertainment industry is something Delson knows a lot
about. His company represented 11 Academy Award winners..
Wanna-be publicists should be "outgoing, patient and persistent," says
Delson. He recommends becoming familiar with a field you're interested in
and the people in it.
"You must be passionate about getting into the field, have thick skin,
believe in yourself and stay optimistic," says Elyse Glickman, an independent
publicist based in Los Angeles.
She adds that you might switch jobs several times, so be prepared, be flexible
and stay open to different business set-ups.
It can be a thrilling profession. Eisenthal says he's worked with incredibly
talented actors, writers, directors and creative crew. "I guess working with
David Bowie is among my career highlights thus far."
Although being a publicist is a high-powered, high-energy job, running
the burner at full force can take its toll, says McLean.
McLean has worked with many notable authors, including Joan Collins, Tami
Hoag and thrillmaster Clive Barker, whom she notes was "a delight to spend
the day with."
However, there is a downside to the business. "The burnout rate is high,"
McLean says. "It's an emotionally and a physically draining job."
Delson says having a mentor helps -- as do strong writing skills. Those
skills can be honed in journalism-based classes.
Phenix also recommends journalism classes. Majoring in business with sales
can be a plus, as well.
"You should care about human nature, you should be curious and have a questioning
nature," says Phenix.
But you need to be discreet, warns Eisenthal. "Loose lips sink ships --
and your film career, especially as a publicist, will die prematurely if you
tell all your friends what goes on in the industry."
Creative writing courses are a definite help, says McLean. And a degree
in marketing is beneficial as well. "It's a real communicating job -- you
should be a people person."