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Market Research Analyst

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AVG. SALARY

$67,660

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Money & Outlook

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Oklahoma Earnings

Average Annual Wage

$67,660

Entry Annual Wage

$32,290

Experienced Annual Wage

$120,540

Average Hourly Wage

$32.53

Entry Hourly Wage

$15.52

Experienced Hourly Wage

$57.95

Median Hourly Wage

$27.80

Oklahoma Regional Earnings

Oklahoma Metropolitan Areas Wages

Region Average Entry Level Experienced
Enid MSA $59,270 or $28.50/hr $25,720 or $12.37/hr $102,940 or $49.49/hr
Fort Smith AR-OK MSA $64,400 or $30.96/hr $33,550 or $16.13/hr $99,120 or $47.65/hr
Lawton MSA $63,720 or $30.64/hr $25,300 or $12.17/hr $112,320 or $54.00/hr
Oklahoma City MSA $66,760 or $32.10/hr $33,550 or $16.13/hr $109,740 or $52.76/hr
Tulsa MSA $71,960 or $34.60/hr $34,070 or $16.38/hr $130,670 or $62.82/hr

Oklahoma Geographical Areas Wages

Region Average Entry Level Experienced
Northeast Oklahoma nonmetropolitan area $62,490 or $30.04/hr $30,720 or $14.77/hr $101,510 or $48.81/hr
Northwest Oklahoma nonmetropolitan area $64,420 or $30.97/hr $34,630 or $16.65/hr $106,090 or $51.01/hr
Southwest Oklahoma nonmetropolitan area $63,280 or $30.42/hr $27,380 or $13.16/hr $122,100 or $58.70/hr
Southeast Oklahoma nonmetropolitan area $60,670 or $29.17/hr $29,740 or $14.30/hr $101,510 or $48.81/hr

Oklahoma's Employment and Outlook (State-wide)

Outlook Stable
Growth rate is estimated to be 14%
Job Openings 839 estimated annual job openings
Employment 7,642 were employed in this occupation

Oklahoma's Regional Employment and Outlook

Regions with increasing outlook (over 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Northeast 200 35% 6 N/A 29
Northwest 170 29% 5 N/A 24
Southeast 260 27% 7 N/A 36
Tulsa MSA 1,630 25% 41 N/A 219
Lawton MSA 90 33% 3 N/A 13
Oklahoma City MSA 2,210 28% 62 N/A 306
Enid 80 38% 2 N/A 12

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Southwest 110 18% 3 N/A 14

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Market Research Analyst is part of this group.

Average Annual Wage

$83,190

Average Hourly Wage

$40.00

Average Annual Range

$40,040 to $137,040

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook increasing
  The employment change from 2022 to 2032 is estimated to be +13%.
(The National average for all occupations is +3%)
Job Openings very small number
  A total of 9460 average annual openings are expected for this occupation between 2022 and 2032.
(The National Average for all occupations is 1,670 openings)
Employment large occupation
  This was a large occupation in the United States, employing 868,600 workers in 2022.
(The National average for all occupations is 147,916 workers)
Growth Much faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (26.8%)
  • Management, scientific, and technical consulting services (NAICS541600) (11.1%)
  • Finance and insurance (NAICS520000) (9.3%)
  • Information (NAICS510000) (8.4%)
  • Wholesale trade (NAICS420000) (7.3%)
  • Management of companies and enterprises (NAICS550000) (7.1%)
  • Management of companies and enterprises (NAICS551000) (7.1%)
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