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Public Relations Specialist

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Bachelor's degree

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What They Do

Public Relations Specialists Career Video

About This Career

Promotes or creates an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

This career is part of the Marketing cluster Marketing Communications pathway.

A person in this career:

  • Responds to requests for information from the media or designates an appropriate spokesperson or information source.
  • Plans or directs development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Posts and updates content on the company's Web site and social media outlets.
  • Writes press releases or other media communications to promote clients.
  • Establishes or maintains cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Confers with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Coaches client representatives in effective communication with the public or with employees.
  • Studies the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Prepares or edits organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Arranges public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Working Conditions and Physical Demands

People who do this job report that:

  • You would often handle loads up to 10 lbs., sometimes up to 20 lbs. You might do a lot of walking or standing, or you might sit but use your arms and legs to control machines, equipment or tools.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Community Relations Coordinator
  • Information and Communications Specialist
  • Communications Specialist
  • Corporate Communications Specialist
  • Media Relations Specialist
  • Public Affairs Specialist
  • Public Information Officer
  • Public Information Specialist
  • Public Relations Coordinator (PR Coordinator)


  • Email Support

  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900


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