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Search Marketing Strategist

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AVG. SALARY

$62,800

education graphic

EDUCATION

Bachelor's degree

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JOB OUTLOOK

Increasing

Money & Outlook

:

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Oklahoma Earnings

Average Annual Wage

$62,800

Entry Annual Wage

$31,310

Experienced Annual Wage

$104,250

Average Hourly Wage

$30.19

Entry Hourly Wage

$15.05

Experienced Hourly Wage

$50.12

Median Hourly Wage

$26.38

Oklahoma Regional Earnings

Oklahoma Metropolitan Areas Wages

Region Average Entry Level Experienced
Enid MSA $61,950 or $29.79/hr $29,460 or $14.17/hr $102,340 or $49.20/hr
Fort Smith AR-OK MSA $64,110 or $30.82/hr $30,200 or $14.52/hr $98,860 or $47.53/hr
Lawton MSA $58,960 or $28.35/hr $25,960 or $12.48/hr $106,140 or $51.03/hr
Oklahoma City MSA $63,840 or $30.69/hr $32,810 or $15.77/hr $103,740 or $49.87/hr
Tulsa MSA $66,470 or $31.96/hr $33,750 or $16.23/hr $117,670 or $56.57/hr

Oklahoma Geographical Areas Wages

Region Average Entry Level Experienced
Northeast Oklahoma nonmetropolitan area $54,010 or $25.97/hr $28,670 or $13.79/hr $88,440 or $42.52/hr
Northwest Oklahoma nonmetropolitan area $61,000 or $29.33/hr $31,460 or $15.13/hr $105,070 or $50.52/hr
Southwest Oklahoma nonmetropolitan area $56,520 or $27.17/hr $26,070 or $12.53/hr $103,480 or $49.75/hr
Southeast Oklahoma nonmetropolitan area $51,730 or $24.87/hr $28,950 or $13.92/hr $82,670 or $39.74/hr

Oklahoma's Employment and Outlook (State-wide)

Outlook Increasing
Growth rate is estimated to be 25%
Job Openings 720 estimated annual job openings
Employment 5,380 were employed in this occupation

Oklahoma's Regional Employment and Outlook

Regions with increasing outlook (over 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Northeast 200 35% 6 N/A 29
Northwest 170 29% 5 N/A 24
Southeast 260 27% 7 N/A 36
Tulsa MSA 1,630 25% 41 N/A 219
Lawton MSA 90 33% 3 N/A 13
Oklahoma City MSA 2,210 28% 62 N/A 306
Enid 80 38% 2 N/A 12

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Southwest 110 18% 3 N/A 14

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Search Marketing Strategist is part of this group.

Average Annual Wage

$78,880

Average Hourly Wage

$37.92

Average Annual Range

$38,280 to $131,850

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook stable
  The employment change from 2021 to 2031 is estimated to be +19%.
(The National average for all occupations is +5%)
Job Openings very small number
  A total of 9980 average annual openings are expected for this occupation between 2021 and 2031.
(The National Average for all occupations is 1,757 openings)
Employment large occupation
  This was a large occupation in the United States, employing 792,500 workers in 2021.
(The National average for all occupations is 142,207 workers)
Growth Much faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (26.6%)
  • Management, scientific, and technical consulting services (NAICS541600) (11.1%)
  • Information (NAICS510000) (9.9%)
  • Finance and insurance (NAICS520000) (9.6%)
  • Wholesale trade (NAICS420000) (7.4%)
  • Management of companies and enterprises (NAICS550000) (7.4%)
  • Management of companies and enterprises (NAICS551000) (7.4%)

Contact

  • Email Support

  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900

Support


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