Communication skills are very important to sales representatives.
In electronics and medical electronics, effective communication can be as
simple knowing your audience. Below are some excerpts from sales brochures
about a new X-ray unit.
Imagine you're going into a meeting to pitch
this new unit to a group of X-ray technicians and then into a meeting with
the hospital administration. Write two short presentations summarizing what
you might say to each group. Remember, an X-ray technician will use the machine;
the hospital administrator has to buy the unit.
AO657A
AMX-4
X-ray Unit
Fully counterbalanced collimator-tube assembly. Tube
stays positioned through light friction locks without need for adjustment.
Handle
grips on both sides of collimator for positioning. Lock release buttons activate
all lock releases simultaneously.
Electromechanical friction locks
for column rotation and arm extension. Locks released with single switch.
Integrated
front bumper stops unit and activates unit when hit. Hand switch is molded
plastic for strength.
Help
Pre-programmed service diagnostics
allow for quick, accurate troubleshooting. Maintenance-free battery.
Perform
up to 50 exposures before recharging -- recharge overnight.
Images
Images
like lateral hips and spines used to require stationary equipment. AMX-4 can
deliver them.
Steady exposures regardless of battery charge.
Fewer
retakes because of better output accuracy.
The Company
GE
has the largest service support force in the medical imaging industry. Our
computerized service center is open 24 hours a day, 365 days a year.
We
have flexible financing, asset management programs and local market demographics
analysis.
Now you know why sales professionals in electronics
typically have a technical background.