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Athletic Director

What They Do

Insider Info

Athletic directors have administrative control over an athletic program or department. They are responsible for providing the direction, leadership and management that help the program or department operate smoothly.

Their tasks include things like budgeting, training, marketing and public relations. If they work for a small school, they may actually be involved with sporting events -- preparing fields, doing the planning or helping at the event.

Athletic directors are often responsible for the way the general public perceives a sports team. That means that they help create the professional image the team portrays.

Athletic directors usually work within the athletic department of universities, colleges and high schools. However, nonprofit organizations and some private companies hire athletic directors to manage youth and adult sports teams.

Most athletic directors work in an office setting. But they often spend time interacting with community business leaders, other members of the staff and athletes.

Because sporting events don't happen during normal business hours, athletic directors often work nights and weekends.

Not all athletic directors are in top physical condition. But people with disabilities would face special challenges.

At a Glance

Keep the team or department in shape

  • Athletic directors are involved in budgeting, training, marketing and public relations
  • They often work nights and weekends
  • Volunteering in an athletic department is a good way to start


  • Email Support

  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900


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OCAP believes that financial literacy and understanding the financial aid process are critical aspects of college planning and student success. OCAP staff who work with students, parents, educators and community partners in the areas of personal finance education, state and federal financial aid, and student loan management do not provide financial, investment, legal, and/or tax advice. This website and all information provided is for general educational purposes only, and is not intended to be construed as financial, investment, legal, and/or tax advice.