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Venture Capitalist

Real-Life Activities

Real-Life Decision Making

A client is interested in a new company that has just invented a new type of household cleaning device that can sweep, vacuum, dust and mop floors. To the investor, it sounds like an intriguing idea.

But she has come to you for your investing opinion. You do a lot of research into the invention. You find that there is room on the market for such a product. In addition, the company seems reputable, and has the potential to grow and expand with its product.

You only see one hitch. You aren't impressed with the marketing of the product. So far, the slogans and ads used for the product seem boring, and the invention is going to be boxed in a plain cardboard box. The company isn't interested in changing its marketing strategy.

What do you do?

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