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Marketing

careers graphic

CAREERS

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Introduction

Marketing Career Cluster Video

Planning, managing and performing marketing activities to reach organizational objectives.

Employment Outlook

Careers in this cluster fall into the sales and the management occupational groups used by the Bureau of Labor Statistics for occupational projections.

Sales

Employment in sales and related occupations is projected to show little or no change, with a loss of about 202,900 jobs from 2020 to 2030. Sales workers in the services and wholesale sectors will continue to be in demand because these occupations remain critical in building and maintaining customer bases for businesses. Rising levels of e-commerce will depress employment growth in some of these occupations in the retail sector.

Management

Employment in management occupations is projected to grow 9 percent from 2020 to 2030, about as fast as the average for all occupations, and will result in about 906,800 new jobs. Employment growth is expected to be driven by the formation of new organizations and expansion of existing ones, which should require more workers to manage these operations.

pathway graphicPathways in this Cluster

Each pathway has more specific careers, programs and course plans:

The Buzz

Employment Trends

Self Employment

Contact

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    From outside the U.S., please call +1 (424) 750-3900

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