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Fashion Trend Forecaster

Real-Life Activities

Real-Life Math

In the early 1980s, neon colors were in fashion. People wore bright pink socks, glowing orange T-shirts and lime green headbands. A designer has recently come out with a new line of neon wear for this year.

You think the bright colors are refreshing, but will the public go for it? Before you recommend this clothing to any of your clients' stores, you do a survey.

"In quantitative analysis where you're asking questions, conducting surveys and analyzing all that information, mathematics is extremely important," says Jayne Mountford. She is a fashion forecaster. "You're putting that information into percentages such as 25 percent of Generation Y has a computer, or those type of statistics."

Some forms of trend forecasting require less math. Those who study socio-economic trends tend to study more qualitative values. "You're making analyses of trends based on more subjective findings," says Mountford.

These are the questions you ask consumers:

Would you consider purchasing a neon-colored sweatshirt this season?

89 respondents said definitely not
36 respondents said it was highly unlikely
10 respondents said it was a possibility
15 respondents said definitely yes
Would you consider purchasing a neon-colored headband this season?
122 respondents said definitely not
20 said it was highly unlikely
5 said it was a possibility
3 said definitely yes
  1. What percentage of people said they would definitely purchase a neon-colored sweatshirt this season?
  2. What percentage of people said they would definitely purchase a neon-colored headband this season?

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