Real-Life Math
Commercializing their lists is becoming a good way for Internet researchers to make money.
Adding sponsors to a list is similar to selling commercial spots for a television show. For a fee, a sponsor's name may appear in hypertext -- highlighted words you can click on to take you somewhere (in this case, the sponsor's page).
According to Internet researchers, figuring out what to charge for sponsorship involves a little math.
You are an Internet researcher with a popular list. A long distance telephone company has approached you about sponsoring your page.
Your fee is $40 per 1,000 readers.
Your monthly usage logs indicate 7,015 readers the first week, 6,879 the second week, 7,432 the third week and 7,702 the fourth week.
First, find out what your average usage is for a week.
Second, at $40 per 1,000 readers, how much will the fee be for a week?