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Real-Life Communication

New technologies that help companies run more efficiently are popping up all the time. People who work as telecommunications managers must keep abreast of what's going on with these technologies.

They must decide what kind of telecommunications services are best suited to a company. They try to get the best price for those services, like long-distance calling plans. Finally, they have to convince the company that their decision is best.

"Personal communication skills are very important," says telecommunications manager Janay Doctor. "You have to know [how to communicate] with users."

You are a telecommunications manager helping a company to pick a telephone service package. Before you decide which package is the best, you have to be familiar with the company's needs and the services available.

The company sells housewares and computer office equipment via catalogs. Customers call into the company to place orders, and the products are shipped out within a week. The company is trying to cut costs by reducing the number of live operators required. Up until now, they have had many different operators for each department. The departments are orders, financing approval, human resources and customer service.

There are a variety of telephone services available from the local phone company. You research the services available. They are call display, call waiting, three-way calling, voice mail, call transfer and multi-line hunt service.

Call display shows the name and phone number of the person who is calling. This feature would allow the employees to decide whether to take the call, and to see who called while they were out.

Call waiting allows the operator to put the first caller on hold to answer an incoming call, or go back and forth between both callers. An added feature named call answer allows the second caller to leave a message.

Three-way calling is like a mini-conference call. It links up to three people at a time. The first caller is simply put on hold while the user calls the third party. Then, they can be linked. The user can decide whether to connect all three parties, or just talk to each person separately. This feature is designed to reduce the need for callbacks when trying to confirm schedules. Or it can be used to have meetings between three people.

Voice mail allows the user to record, store and retrieve messages without the hassle of an answering machine. The service notifies the user of any messages, and can be accessed through other telephones.

Call transfer allows the operator to transfer a call to another person at another phone and drop out of the conversation. This means the caller does not have to hang up and redial the correct phone number for the line they want.

Multi-line hunt service allows a caller to reach a menu with choices for the direction of the call. This means a separate line isn't needed for each line, and can, if desired, cut out the job of a live operator.

Write a memo to the company's director suggesting which services would best suit the company's needs. Explain the reasons for your choices.

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