Real-Life Communication
You are an account planner working on a new advertising campaign.
The campaign will be for a brand new product that has yet to launch. It is
for a new universal gaming system that can play any game a player wants, no
matter how new or how old the game, and no matter which console you're using.
You
need to do some research on this market before deciding what the message for
this advertising will be. You will need to get into the minds and hearts of
gamers to create ads that will get their attention.
You decide to
go out into the real world and talk to gamers. You head off to video game
stores, arcades and malls. You even talk to a few nephews, nieces and their friends.
This
is what people tell you:
"There are too many systems out
there and if a game comes out for every system, each system has its own version
of it. To get the full gaming experience, you would have to get every single
game console and their version of the game."
"Sometimes a game comes
out for a single console and not for another one. And if you don't have that
console, you can't play that game."
"You can play the arcade quality
games at home. Five or 10 years ago, you would not be able to."
"Consoles
are now coming out like every year. You buy it and then the next year, something
better comes out."
What kind of insight do these comments give
you? Write a sample report summarizing the attitudes found in the research.
Want
to learn more? Check out this URL:
Gamer's World
Internet: http://www.gamersworld.ca