Expand mobile version menu
  Skip to main content

Advertising Account Planner

What To Learn

High School

What high school courses should you take if you're interested in this career? Get your answers from the Marketing cluster Marketing Management pathway.

Insider Info

Additional Information

There has been a shift in the type of education that will prepare you to specialize in advertising account planning. Several colleges and universities have started to offer six-month programs, as well as graduate-level, one-year or two-year programs that focus on advertising account planning.

"Potential planners are coming out of these planning schools," says Glenn Geller. He is a brand planner for an advertising agency.

In addition to studying advertising, it also helps to have knowledge of several other fields. Before specialized programs were available, some account planners had backgrounds in areas such as psychology and anthropology.

"I think from an account management standpoint, the best account managers seem to have a balance of those linear and lateral thinking [abilities]," says Kevin Pfuhl. He works for an advertising agency.

Pfuhl has a marketing and business degree. While in school, he also took a lot of electives in non-business courses that he says really helped open up his world views. Subjects that he has found to be helpful include psychology, sociology, arts and history.

But, he adds, breaking into the industry can be tough for newcomers.

"It's a very competitive field in that there are a lot of students who would like to get into the business. So it becomes a challenge for agencies to be able to sort through and make sure you find the gems who will really make a difference. And believe it or not, having that passion and enthusiasm, that will take you a long way," says Pfuhl.

Contact

  • Email Support

  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900

Support


Powered by XAP

OCAP believes that financial literacy and understanding the financial aid process are critical aspects of college planning and student success. OCAP staff who work with students, parents, educators and community partners in the areas of personal finance education, state and federal financial aid, and student loan management do not provide financial, investment, legal, and/or tax advice. This website and all information provided is for general educational purposes only, and is not intended to be construed as financial, investment, legal, and/or tax advice.