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Public Relations Specialist

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AVG. SALARY

$62,960

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Real-Life Activities

Real-Life Math

It's time for the annual town rodeo. Silver Saddles, a company that sells silver riding accessories, wants to promote its new line of silver belt buckles to rodeo riders.

The clients have their hearts set on parading 25 horses in the downtown square. Each rider will carry a silver banner with the Silver Saddles logo and a picture of the new belt buckle. Using the list below, calculate how much it will cost Silver Saddles to stage this media event.

Harry's Riding Stable will supply the horses, riders and equipment needed. He calculates it will take 3 hours to get the horses and riders downtown and back to the stable. (Careful: only certain costs are charged by the hour.)

Horse rental: 25 horses at $5 per hour
Equipment rental: 25 bridles at $1 each; 25 saddles at $2 each
Riders: $10 per hour

2 vehicles and drivers to direct traffic: $40 each for the vehicle; $10 per hour for the drivers

1 person clean-up crew: $7 per hour for 3 hours

Designer's cost to make banners: 2 hours to design the banners at $35 per hour; 20 hours to sew the banners at $20 per hour; $200 material for the banner

Your time to write a press release: 1 hour at $35 per hour
Your time to distribute releases, talk to the media and arrange the parade: 5 hours at $35 per hour

Total the above costs. Then add 20 percent of this total to calculate your agency's fees for setting up the event. How much will it cost Silver Saddles to hold the parade downtown?

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