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Industrial-Organizational Psychologist

Real-Life Activities

Real-Life Decision Making

You are a new industrial psychologist with a company whose specialty is consumer psychology. It is your job to assess consumer preferences, identify consumer reactions to new products, and develop market segmentation strategies.

For your first job, you have been assigned to a small but very reputable baby food company. They have just released a new line of breakfast foods for babies. Their advertising campaign has been going on for almost a month, but sales haven't been as good as they expected.

You have been hired to determine consumer needs. You must conclude, based on research and opinion polls, why the new products aren't doing as well as hoped.

After a couple of weeks, you've deduced that parents just aren't interested in this kind of food for their babies. Your research tells you that there just isn't a market for this kind of food, no matter how much money they pour into advertising.

However, you are afraid of the reaction you'll get from the executives of the company. This is your first assignment. They made it clear that they thought this new line was a sure shot.

What do you do?

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